6亿欠款罗永浩真的还了4亿？起底不良资产“内幕”
2020-11-25 15:16:29 / 瀚海拍卖
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">罗永浩，从锤子科技CEO到网红一哥，除了演绎了还债经历，也诠释了当下备受关注的不良资产处置“内幕”。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">在《脱口秀大会》处女秀上，罗永浩爆料，始于2018年底的6亿债务已还了4亿，剩下的不出意外预计一年内还清。他调侃说，债务还清后，要拍一部纪录片记录还债经历，片名叫《真还传》。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;text-align:justify;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">那么问题来了，罗永浩何以转变身份，从CEO变成直播带货网红？他口中的6亿已还了4亿，是真的吗？他又是如何欠下6亿巨额债务的？</span>
</p>
<div class="pgc-img" style="box-sizing:border-box;margin:18px 0px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<img src="https://p6-tt.byteimg.com/origin/pgc-image/cc9656d6227b4433b20eba557f04a01c?from=pc" alt="6亿欠款罗永浩真的还了4亿？起底不良资产“内幕”" style="text-align:center;box-sizing:border-box;margin:0px auto;padding:0px;cursor:zoom-in;max-width:100%;display:block;" />
</div>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="box-sizing:border-box;font-weight:700;margin:0px;padding:0px;border:0px;"><span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">老罗6亿天量债务，不良资产规模巨大</span></span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;text-align:justify;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">这6亿巨量欠款老罗是如何欠下的？从老罗的欠债经历，管中窥豹，我们可以看到不良资产的形成过程。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;text-align:justify;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">2012年，原本是一名英语老师的罗永浩创办了锤子科技，吸引了一批“锤粉”。只可惜，锤粉再死忠，也没能撑起锤子的未来。从2012年到2016年，整整5年时间，锤子科技都处于亏损状态，手机业务仅有300万的业绩。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;text-align:justify;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">2018年12月，锤子科技更换法人，随后，锤子科技被证实资金链断裂，融资无门。从此，老罗和他的锤子科技迎来至暗时刻。从出现经营危机以来，锤子科技总共欠下6亿债务，老罗也签署了个人无责任担保的1个多亿债务。</span>
</p>
<div class="pgc-img" style="box-sizing:border-box;margin:18px 0px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<img src="https://p3-tt.byteimg.com/origin/pgc-image/066c819aeac346e6a7c9c42640b33114?from=pc" alt="6亿欠款罗永浩真的还了4亿？起底不良资产“内幕”" style="text-align:center;box-sizing:border-box;margin:0px auto;padding:0px;cursor:zoom-in;max-width:100%;display:block;" />
</div>
<div class="pgc-img" style="box-sizing:border-box;margin:18px 0px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<img src="https://p6-tt.byteimg.com/origin/pgc-image/9559aa90de1947d8bc567c3b94bf611d?from=pc" alt="6亿欠款罗永浩真的还了4亿？起底不良资产“内幕”" style="text-align:center;box-sizing:border-box;margin:0px auto;padding:0px;cursor:zoom-in;max-width:100%;display:block;" />
</div>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">当老罗被丹阳市人民法院列入限制高消费名单时，老罗成为“老赖”被推上风口浪尖，外界一片哗然。老罗的创业之路终以失败收场，除了破碎的收购苹果的梦想外，还有身负的6亿债务。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="box-sizing:border-box;font-weight:700;margin:0px;padding:0px;border:0px;font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">老罗2年时间真的还清了4亿债务？</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;text-align:justify;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">老罗在脱口秀首秀后，直播带货金额猛增突破8000万。在直播间“帮罗老师还债”的评论曾一度刷屏，老罗展现了独特的个人魅力，就像锤子手机在危机之中，竟能让贾跃亭为之赞助1个亿一样。不得不说，老罗极具人格魅力和圈钱能力。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;text-align:justify;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">数据显示，从4月1日老罗在抖音首次直播以来，目前已经直播33场，商品销售额共计10.96亿元，音浪（打赏）收入高达6394.94万元。但是，直播赚的快钱真的能在2年内还清4亿？</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;text-align:justify;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">人民法院报实锤，表示确有此事，罗永浩真的还了。在中国执行信息公开网上，已经查询不到与罗永浩相关的执行信息。</span>
</p>
<div class="pgc-img" style="box-sizing:border-box;margin:18px 0px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<img src="https://p3-tt.byteimg.com/origin/pgc-image/465cc47ecd9d415c96be61e1e66d3ab5?from=pc" alt="6亿欠款罗永浩真的还了4亿？起底不良资产“内幕”" style="text-align:center;box-sizing:border-box;margin:0px auto;padding:0px;cursor:zoom-in;max-width:100%;display:block;" />
</div>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">单纯靠直播带货以及游戏代言并不能如此快速的筹集4亿，老罗所谓的还了4亿，并非4亿的真金白银，而有其背后的玄机。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="box-sizing:border-box;font-weight:700;margin:0px;padding:0px;border:0px;font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">4亿债务背后 不良资产的处置“内幕”</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;text-align:justify;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">说到这4亿债务，我们先要明白一个概念：不良资产。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">企业家以企业为担保向银行借款，当发生到期无法偿付或者企业经营不善破产了，银行发现收不回来欠款，会把这个债务认定为“不良资产”。不良资产越来越多，银行的风险越大，为了解决这个问题，银行会把不良资产打包转让。资管公司会折价接过债权，进行重新处置和回收。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">假设老罗向银行借了1个亿，由于经营问题导致无力偿还，银行会把这笔资产列为不良资产，折价卖给资管公司，资管公司的成本大约在1000万-9000万不等。在老罗还没有带货直播，偿还能力不高的时候，这笔债权可能会以很低折扣出让。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">资管公司在折价接收不良债权后，通常会采用以下方式处置：</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;"><strong>01 请求法院，对债务人强制执行</strong></span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">如果债务人经济实力足够，可以连本带息的追回债务，资管公司会大赚一笔。但事实是沦为不良资产的债权，大部分债权人是没有偿还能力，银行在转让前也会进行处理，确认回收困难才会被当成不良资产处置。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;"><strong>02 对债权进行拍卖</strong></span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">比如，最初是债务人欠银行1个亿，银行会把债权折价处置，当资管公司接过这笔债权的时候，债务关系就从银行到了资产公司。资管公司将这笔债权拍卖，欠债人就可以用远远低于1亿元的价格还清这笔债务。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">调查显示，2019年罗永浩将旗下核心资产变卖给字节跳动，已经还清了3亿左右债务，可以看到4亿债务有3亿已经通过变卖方式偿还，另外1亿元最终需要偿还的可能只有几千万。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">后疫情时代，像老罗这种面临经营困境，遭遇债务危机的企业家不在少数，在监管部门加大不良资产处置建议的指引下，会有越来越多的不良资产涌入市场。而做好不良资产处置，化解系统性风险，则是国有资产管理公司和地方AMC以及民营机构的职责所在。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">瀚海不良资产副总袁成义认为，不良资产处置是一个专业化、系统化的产业，对于团队有着极高的要求，做好不良资产处置，需要有广阔的产品渠道来源，优质的资金结构配比，区域性的司法处置优势以及强大的标的物去化能力。专业的团队做专业的事，对于不良资产处置来说尤其如此。</span>
</p>
<p style="box-sizing:border-box;margin-top:16px;margin-bottom:16px;padding:0px;border:0px;color:#222222;font-family:"PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif;font-size:16px;white-space:normal;background-color:#FFFFFF;">
<span style="font-family:"Microsoft YaHei";font-size:14px;line-height:1.5;">预计不良资产四季度将迎来处置高峰期，处置规模将超过万亿元，成为置业的蓝海市场，众多参与者疯狂进入，想分得时代红利，参与者必须修炼好基本功，打造更高效的处置模式，才能在不良资产盘活中实现共赢。</span>
</p>
来源:瀚海拍卖